Action Bronson
Blue Chips 7000
Album · Hip-Hop/Rap · 2017
As a trained chef, Action Bronson knows the value of seasoning. On the mic, the Queens MC has always cut his swagger and braggadocio with valuable splashes of humour and self-awareness. Maintaining that recipe, his latest marks of luxurious living include memory-foam mattresses (“Let It Rain”), pretzels (Rick Ross collaboration “9-24-7000”) and calling limo services to rhyme over their hold music (“La Luna”). When they’re not culled from phone calls, the rich beats and samples are drawn deep from the crates, matching the lyrics for their compelling mix of accessibility and invention.