Since her 2015 album debut, Cry Baby, Melanie Martinez has taken that titular character on a wild ride—both sonically and visually. The art-pop star and sometimes video director experiments with fantasy and horror, taking her meticulously crafted alter ego through a kaleidoscopic world that often flits between mesmerising and terrifying. With Mad Hatter-esque zeal, she transforms high school drama and personal trauma into striking theatrical pieces.