Vladislav Terentyuk brings old-school realism to a postmodern palette of genre-blending hip-hop bangers. Inspired by the likes of Eminem and Mnogotochie, he began tinkering with a synthesiser aged 12 and penned songs to channel a maverick creativity stifled by his discipline-focused art school. Taking on the name SODA LUV, he cut his teeth in St Petersburg’s underground rap circles, paving his own path to streaming stardom with vocals that convey vivid ambition and visceral wit. Laid over minimalist beats and shot through with moments of pure energy, it makes for a captivating sonic signature.